Why businesses should have a YouTube channel

YouTube isn’t just for influencers. It can be a powerful way for your customers to find you.

YouTube is first and foremost a search engine, owned by Google, the internet’s biggest search engine.

Google make money by people using their services, so if you are using YouTube to bring traffic to your business, Google are going to reward this by showing you in the search results when a relevant search is made.

Let’s say you need a video creating and you search ‘Manchester video production’ The businesses that have a Google business profile, have relevant blog posts on their website and have a YouTube channel educating people about the processes of video production are going to tick a lot of boxes in being relevant for those search terms.

As a result, Google will rank you highly in the search results.

Then when a customer sticks around on your website because you have a lot of relevant information that matches their search terms, you will win points with Google for being a good result.

Every video you post on YouTube can include key details to help your business. 

A good description, rich with key search terms that are relevant and form a part of your video and business, help to rank your video. 

The title of your video should serve a purpose to help your customer. Think of questions they might ask about your business and answer it in a video. 

Google is even clever enough to recognise the spoken words in your videos and if relevant to a search, will help your website ranking in search results.

A good place to start is take your frequently asked questions from customers and think of your product or service in the way it solves a problem or satisfies a need for your customer.

If you feel a bit lost with it, get in touch with us and we can discuss how a YouTube strategy might look for your business.