YouTube isn’t just for influencers. It can be a powerful way for your customers to find you.

YouTube is first and foremost a search engine, owned by Google, the internet’s biggest search engine.

Google make money by people using their services, so if you are using YouTube to bring traffic to your business, Google are going to reward this by showing you in the search results when a relevant search is made.

If you’ve never made a video professionally before, you might wonder how the process goes so heres a quick overview for you.

There are 1000s of businesses doing what you offer, but how you offer it is what makes you unique.

As we start 2024 we can expect more of the same financial struggles we’ve faced in 2023, both personally and professionally.

What can we do about it?

It is common in times of financial worry to look at ways of cutting costs and marketing is often seen as an early choice, but imagine if you’re an online business and you stop posting content