Why businesses need event videos
Event videos are a great way to introduce video to your marketing efforts. They cost less to produce than a brand video but can offer various posting opportunities from one session of recording. Here are some of the key benefits to getting your event filmed professionally:
1. Affordable Marketing Content
Smaller businesses usually have a limited marketing budget and from one event you can create:
Highlight reels
Short social media clips
Promotional videos
Behind-the-scenes content
Be aware that budget will determine your deliverables. More deliverables may require additional videographers to capture the event and more editing days. But this can be seen as a good way to tailor your budget to your needs.
2. Build Brand Awareness
Event videos show your business in action, which helps people understand what you do. This helps new customers recognize and remember your brand. Seeing your business in action takes less planning than a brand video so your message isn’t as constructed but when customers crave authenticity, it works.
3. Increase Social Media Engagement
Video content generally performs better than text or images on the major social media platforms
Event videos can help small businesses:
Get more likes, comments, and shares
Reach new audiences
Improve visibility on platforms like Instagram, Facebook, LinkedIn, and TikTok
Short highlight clips on instagram reels boost visbility greatly and can generate new eyeballs following your business.
4. Build Trust and Credibility
Seeing how your customers interact with your business and its staff builds trust and credibility fast. When people can see real relationships they can instantly see themselves in the picture and how they would ‘feel’ about your company.
5. Promote Future Events
This is a big one, if you run annual or monthly events you can create real FOMO (fear of missing out) with an event video, building excitement and making sales early.
6. Reach People Who Couldn’t Attend
Similarly to point 5, people who did miss out can see whats going on, ensuring they wont miss out next time. They’ll be first in line booking for next time.
7. Showcase Community Involvement
An event can be a networking event in itself, connecting local businesses together, make sure you tag everyone in your video and be an active part of your community and everyone can support each other.
An event video has many benefits and can produce multiple pieces of content from one shoot, and you don’t have to do anything. Let us know whats going on and enjoy your event.